About Me

Hey there. :) 

I’m Joana, a copywriter based in sunny Jacksonville, Florida. Over the past five years, I’ve had the privilege of working with health and fitness brands like Sports Illustrated, mindbodygreen, O Positiv, and BioSchwartz to help grow their businesses. 

With a background in nutrition science and fitness training, stepping into this space felt like second nature. I'm bent on staying on top of the latest longevity research and love seeing how wellness founders innovate to turn those insights into the next big thing.

With today’s wealth of educational and scientific resources, there’s no reason we can’t strive to live our healthiest lives—at least within what’s controllable.

Who I love to support:

• Fitness trainers and athletes
• Fitness certification programs and schools
• Supplement brands
• Breathwork and somatic healing
• Innovative food products

Does this sound like you? You’re doing meaningful work. Let’s team up to help your audience not just find you but truly connect with your mission—and turn into lifelong fans.

I can’t wait to meet you and make things happen together.